Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank in search engine results pages (SERPs). A Domain Authority point is a value ranging from 1 to 100, which corresponds to a higher ranking ability. Domain Authority is calculated by considering multiple factors as a single DA score, including root domains and the total number of links. This score can then be used when comparing websites or tracking a website's "ranking strength" over time. Domain Authority is not a metric used by Google to determine search rankings and has no impact on SERPs. You can view a website's DA using MozBar (a free Chrome plugin), Link Explorer (a backlink analysis tool), the SERP Analysis section of Keyword Explorer, and dozens of other SEO tools from around the web.
Domain Authority is scored on a logarithmic scale of 100 points. Thus, it is much easier to increase your score from 20 to 30 than to increase it from 70 to 80. Generally speaking, sites with lots of high-quality external links (like Wikipedia or Google.com) are at the top of the Domain Authority scale; whereas, small businesses and websites with fewer links may have a lower DA. Brand new websites will always start with a Domain Reputation score. Because Domain Authority is an estimator of a site's ranking ability, getting a very high DA score should not be your only goal. Look at the DA scores of the sites you compete directly on the SERPs and aim to get a higher score than your competitors. It is best used as a benchmark (rather than an absolute, concrete score) when researching search results and determining which sites may have stronger/important link profiles than others. Because this is a benchmark tool, there isn't necessarily a "good" or "bad" Domain Authority score.
Domain Authority is based on data from our Link Explorer web directory and uses dozens of factors in its calculations. The actual Domain Authority calculation itself uses a machine learning model to predictively find a "best fit" algorithm that most closely correlates our link data with the thousands of actual search result rankings we use as standards for scaling. Because the institution relies on machine learning calculations, your site's score will often fluctuate when more, less, or different data points are used in the calculation; for example, if Facebook gets billions of new connections, everyone's PI and DA will drop relatively. So keep in mind that you should always use Domain Authority as a relative metric to compare against other sites' link profiles, as opposed to an absolute value that scores the effectiveness of your internal SEO efforts.
It is difficult to directly influence Domain Authority. It consists of a metric and link data that has an impact on the authority score. This metric means how competitive a particular site is in Google search results. Because Google takes many factors into account, a metric that tries to calculate must also include many factors. The best way to influence the Domain Authority metric is to improve your overall SEO. In particular, you should focus on your link profile by getting more links from other well-linked pages.
Because Domain Authority (and therefore Page Authority) is made up of multiple metrics and calculations, pinpointing the exact reason for a change can be difficult. If your score has gone up or down, there are many potential influencing factors such as: Your link profile growth has not yet been caught in the web directory. The highest authority regions showed significant growth, distorting the scaling process. You've gained links from places that don't contribute to Google rankings. Your linked domains were crawled more or less than before. Your Domain Authority is on the lower end of the scoring spectrum and is therefore more affected by scaling fluctuation.
What is Page Authority? Briefly expressed as PA, Page Authority is translated into our language as "Page Reputation". In order to answer the question of what is Page Authority, which is frequently encountered with the increase in commercial activities on the Internet, first of all, it is necessary to understand for what purpose PA is used. Page Authority is generally used to predict how successful a particular website page will be in search engine results. With this system developed by Moz, web pages are given PA points. This score ranges from 1 to 100. The higher the score, the better the web page's rank in search results. Therefore, it is very important to increase the page reputation. Page Authority; Mozscape web directories, link counts, MozRank status, It earns points based on many factors, such as its MozTrust rating.
After understanding the answer to the question of what is Page Authority, it is also of great importance to learn how the system works. In the calculation process, an engine capable of learning the calculation performs and generates a separate calculation model for each page of the web page. Then the algorithms that are identified with the pages are determined and the PA score is calculated. Using a 100-point evaluation system, PA is an important test break for web pages, and the reward if successful allows for high profits. Also, a low PA score is much easier to raise than a high one. For example; A website with a PA score of 30 is easier to score 40 than it is to increase 80 to 90. Although questions such as what is Page Authority, how it is calculated and what are the advantages it provides, one of the biggest questions is what kind of work should be done to increase this score. What needs to be done for such improvement works can be listed as follows: PA measures the strength of a single page. For this reason, SEO work should be done on weak pages and it should be higher in the search engine rankings. The PA score can be accessed using Moz's tools such as MozBar, Open Site Explorer and Keyword Explorer. Thus, each page should be tested and its scores should be learned. As the data on which the algorithms in the Page Authority calculation method are based on change, changes occur in the PA scores. Therefore, comparisons should be made according to the current system. Link profiles that affect MozRank and MozTrust scores need to be developed. Also you can use Whois tool.